g. 2. 2. It also assigns a level of confidence to each category. IAB v2. This article describes how Google interoperates with those who have chosen to adopt TCF v2. License . After receiving criticism since TCF v2. The end result is that the URL or domain can now be placed in a specific category. The class name has up to 6 parts,. categories, DTC and Financial, are maintaining overall market strength despite COVID-192 FY 2019 Podcast Ad Revenue Study, July 2020 1| See page 8 for detailed calculation 2| Based on IAB Buy Side Survey data 2019 Full Year Highlights • Total market year-over-year revenue estimate increased 48% to $708. Two of the most accurate technologies employed in this application are Natural. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. Careers. deprecated IAB v1 category mapping). The class name has 4 parts, separated by underscores: "main topic_sub. The main purpose of digital display advertising is to post company ads on third-party websites. Each category contains: id, parent_id, name, type (type can be "declared_by_dev" or "inferred"). Version 2023-05-15. These changes include:Version 1. badv: optional: Array of strings-Block list of advertisers by their domains. 2 are: 1. In their overview of the changes coming with TCF v2. We've had a lot of interest in brand safety categories over the past few years but it has taken us some time to tackle this tricky problem. S. TIME SCHEDULE. iab_v3: Array of Objects: List of IAB v3. IAB category) is based on the IAB Tech Lab Content Taxonomy. The LiveIntent Programmatic Bidding API incorporates a subset of the IAB OpenRTB specification v2. 2. The OpenRTB Working Group is hosted by IAB Tech Lab. 1 with Tiered Categories Extension Unique ID Parent Name Tier 1 Tier 2 Tier 3 Tier 4 Automotive Auto Body Styles Commercial Trucks Sedan Station Wagon SUV Van Convertible Coupe Crossover Hatchback Microcar Minivan Off-Road VehiclesThe IAB’s standards, guidelines and best practices are the industry's leading recommendations and guidance for digital advertisers. Paid Search Units. CookieYes is part of IAB Europe’s CMP Compliance Programme and is an IAB-approved CMP for TCF v2. 0. 0, with over 75% of them also declaring themselves operationally. Included are hyScore categories, IAB categories and the current hyScore’s "category-to-IAB" mapping (IAB v2 category mapping, incl. The IAB Taxonomy V2 classifier categories texts into 560 topics. TCF v2. The bulk download solution is perfect for digital advertisers to improve their targeting capabilities. queue Save This. From the Dashboard, Navigate to GDPR cookie consent > Settings. This API connects to a certain site or URL, retrieves data, and then categorizes it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. IAB’s consent model is fundamentally different from Cookiebot’s core consent model. RPT Pendidikan Jasmani 5 v2. Sign up. Automate Your Workflow With 42matters’ APIs. Klazify collects the most accurate data available, using the industry-standard IAB V2 classification to generate over 385 topic classifications Klazify. . The cookie is used to store the user consent for the cookies in the category "Analytics". In their overview of the changes coming with TCF v2. The TCF v2. 2. 0 a publisher. Tujuan Pihak Urus Setia BBK Peringkat IAB 2016 memohon sijil sebagai Permohonan:. IAB는 2023년 5월 16일에 IAB TCF v2. 2 from July 11th, 2023. It is a key element in IAB Tech Lab’s Data Transparency Standard (datalabel. State of the art accuracyIAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityIAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2. If you are an IAB member and would like to be involved in these ongoing discussions, please email [email protected] Advanced TV Targeting PrimerOverview. Conference - Marco Island, FL. Content Taxonomy v2 with Tiered Categories Name IAB9-6 Candle & Soap Making Web Clip Art IAB19-33 IAB17-6 Canoeing/Kayaking Windows IAB19-36 IAB2-4 IAB9-7 IAB4. 0. September 30th – Deadline for supporting v2. 2. About the IAB Technology Lab The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The Internet Advertising Bureau (IAB) has recently unveiled TCF v2. Some publishers would rather run house ads than show an inappropriate ad. The set of IAB categories that this campaign may be excluded from based on where the ad request is from. Review the default copy and add translations. 1, αλλά ενθαρρύνουμε τις cmp να ακολουθούν τις Οδηγίες σχετικά με το iab στα ορόσημα υλοποίησης, καθώς ο κλάδος κάνει τη μετάβασή του στο tcf v2. In this post, you will find more data and information about this service. IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityFull text search API for finding iPhone and iPad apps on Apple App Store programmatically. In this post we will use HTTP Basic Authentication to make requests to the API. Invalid CMP ID. 3. The IAB Taxonomy V2 separator categories texts into 560 topics. 2. clickable), which allows brands and advertisers to engage deeper with the users. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB. The 2. When creating an Ad Group with the PREROLL_VIEWS objective, one or two advertiser_business_categories must be set for the Ad Group. • As advertisers demand surged, pre -roll advertising increased its share of revenue to 32% from 22% in 2020. The total number of vendors to be listed on the first layer of the CMP. 이 날짜 이전에 TCF v2. 0 specifications are still available and supported. API access to the status of an account on 42matters. Due to widespread industry adoption, OpenRTB was established as an IAB standard in January 2012 with the release of version v2. IAB Tech Lab Announces Final Content Taxonomy v2 Ready for Adoption. 1. From time to time, Media Company and Agency may execute IOs that will be accepted as set forth in Section I(b). g. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks. Help us build the next generation of the Twitter API: Give us your product feedback >. 0 is the result of continuous consultation with its users and a broad base of stakeholders. D2C categories less than 1%: Baby Care / Parenting (. 2 introduced "Brand Safety" categories to the Content Taxonomy. 1. In response to previous feedback and criticism surrounding TCF v2. Review your vendor list. Back Careers. IAB categories (Column AE) Copy the targeting criteria IDs you would like to target from the syntax sheet, and paste them into the corresponding column in your Ads Editor file. The below was pulled directly from the IAB’s, The Native Advertising Playbook. 2. This can result in a difference in the appearance of the consent banner configured in your Cookiebot account and the consent banner shown to visitors on your. The category mapping file (*. The IAB Tech Lab also provided an update on TCF v2. iab_v2: Array of Objects: List of IAB v2. 0 integration framework enabled, a number of IAB compliance policy rules are enforced on the banner that will be shown to your visitors. The “IAB Tech Lab Content Taxonomy” was previously called the “Quality Assurance Guidelines (QAG) Taxonomy. Full-text search over the entire GPlay store. 5. As of 2007, 3G technologies were deployed by mobile operators in most of. On 16 May 2023, the updated version of TCF (TCF v2. On May 1, 2020, Cookiebot CMP IAB integration automatically migrated from the old to the new IAB framework (TCF 2. Since IAB Europe in partnership with IAB Tech Lab launched the revised framework in August 2019, over 500 vendors have registered to implement TCF v2. This sixth annual IAB U. Please use the App Changelog History API. IAB Tech Lab common license Relational ID System Content Taxonomy v2. 2. 227 Jasper Road, Bentleigh, VIC 3204, Australia +61 2 5950 5118. 0 の登録済み cmp でベンダーを選択すると、eu ユーザーの同意設定で選択した広告技術プロバイダがオーバーライドされます。これは、eu ユーザーの同意設定で欧州経済領域（eea）のすべてのユーザーに非パーソナライズド広告を配信するよう選択している場合も適用されます。IAB categories/taxonomy feed into the targeting power of mobile advertising. This field will be populated if the publisher has integrated. Senikata Lagu. Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. 0. Content Taxonomy v2 with Tiered Categories Name IAB9-6 Candle & Soap Making Web Clip Art IAB19-33 IAB17-6 Canoeing/Kayaking Windows IAB19-36 IAB2-4 IAB9-7 IAB4-11 IAB4-1 IAB4 IAB16-3 IAB2-5 Certified IAB17-7 IAB15-3 Deodorant and Antiperspirant IAB23-5 IAB9-9 IAB2-22 Vintage Cars IAB17-8 IAB9-10 IAB5-5 College Life IAB9-11 IAB2-21 Trucks. Here’s a brief overview of the European Interactive Advertising Bureau, the Transparency and Consent Framework version 2. Ad design: It's easy to identify Twitter Amplify pre-roll ads, thanks to their sharp new look. TypeScript 115 Apache-2. t4 ”. If you’re a publisher and target users. The Transparency & Consent Framework (TCF) v2. Whether you need the deep categorization provided by the IAB taxonomy or prefer a more simple category structure, we’ve got you covered. related hyScore categories. How Klazify works. Includes 400+ new site content classifications across 29 Tier 1 categories in addition to updated categories including events and attractions, the Internet of Things (IoT), artificial intelligence, and smart consumer electronics The 11 Brand Safety categories identified in the framework are introduced in v2. 2 update further strengthens the TCF as a standard in the industry: revised purpose names and descriptions, introduced retention periods for all purposes, removed legitimate interest for purposes 3 to 6, the introduction of data categories used in conjunction with the purposes, support for legitimate interest claim urls, adding. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Choice has implemented the TC string as defined as part of IAB TCF v2. Removal of the legitimate interest legal basis for advertising & content personalisation: within the scope of the TCF. It’s also possible to generate “pre-signed URLs” which grant access to the API for specific requests without using basic authentication. We’ve already touched on a few ways the IAB Content Taxonomy adds value to the digital advertising industry, but let’s make things a little more concrete. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising. BRUSSELS, BELGIUM - 12th January 2023: The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision. The platform gets a steady stream of over 60 billion ad impressions per month from premium owned and operated sites, as well as from its big publishing partners. License . Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation, online filtering and more. Klipfolio Dynamics And many more! IAB categories v3. Step 2 – Send the category lookup request. These categories are available for both the V1 model and the V2 model. Identify the type of news based on headlines and short descriptionsthat they belong. Content Taxonomy The IAB’s standards, guidelines and best practices are the industry's leading recommendations and guidance for digital advertisers. We host a range of exciting events all year round - from our in-person flagship Engage to virtual webinars and regular networking opportunities - all designed to keep you ahead of the curve. The IAB Tech Lab has published detailed documentation on the changes in TCF 2. Note that Campaign Manager 360 and Search Ads 360 share the same set of Floodlight tags. sports, business or science) and subcategories (soccer, agriculture or physics). Google does not require adoption of TCF v2. No. 0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and…IAB_Europe_AdEx_Benchmark_2013_Report_v2. IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityBy November 20th, TrustArc and other CMPs will be obligated to update customers using our IAB TCF solution to TCF v2. The current source can be open-circuited, hence, the modified circuit diagram is shown in the following figure. The Policies will include a new UI requirement for. As a result, the URL or domain will now be assigned to a particular category. Follow the below-mentioned steps to enable TCF. I. Kompleks Pendidikan Nilai. Adult & Explicit Sexual Content 2. The IAB Taxonomy V2 classifier categories texts into 560 topics. g. The IAB’s standards, guidelines and best practices are the industry's leading recommendations and guidance for digital advertisers. This works by collecting the user's data processing choices and transmitting them to all downstream partners in the format of an encoded TCF string. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical…This allows Campaign Manager 360, Search Ads 360, and Display and Video 360 to receive and pass on TCF v2. Sexuality, politics, ethnicity, etc. outstream) or native. For mac m1 users (Big Sur, Monterey, Ventura) :-• First System Preferences --> MySql "Stop MySql Server" For macOS "Ventura" will go at the bottom of System Settings for MySQLInstitut Aminuddin Baki. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. Although the term “banner” may have a very specific meaning in other contexts, where it can be many things including a simple static image, an expandable ad unit, or even in-banner video (refer to the Video object in Section 3. A display ad can also be a. (v2) IAB Tech Lab common license Content Taxonomy version 2. pdf. With the upgrade, the names of the TCF purposes have changed slightly, as. related hyScore. Any search term. The IAB defined a more granular contextual content taxonomy in /wiki/spaces/VDOC/pages/922550347 (released in 2017). 0 of its Transparency and Consent Framework developed with IAB Tech Lab and mutual member companies. This documentation will help you understand the new requirements and how to implement them. The cookie is used to store the user consent for the cookies in the category "Analytics". rec. 1. Barbecues & Grilling. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies,. The end result is that the URL or domain can now be placed in a specific. It is an API that connects to a domain or URL, retrieves data, and categorizes it into more than 385 possible topic categories using an IAB V2 Standard classification taxonomy for one-on-one. Key Takeaways: IAB TCF v2. 2, introducing significant modifications that will have a profound impact on the dynamics of online advertising for publishers and advertisers alike. Under TCF v2. Your stakeholders are your most important asset, yet they are also the source of your highest risk. Events. 0 a publisher must implement a TCF v2. iab tcf v2. 0 Policies (Updated May 2023) - (here) TCF Terms & Conditions (Updated April 2023) - (here) Previous TCF v2. No matter who you are, Spreaker has a podcast hosting plan to meet all your needs. Full-text search over the entire App Store store. The new version introduces the “right to object” to a processor’s “legitimate processing” legal basis for data processing. start} - {result. 2, and how it impacts businesses: The IAB is a non-government entity that helps create a set of standards regarding digital advertising and personalized content and has branches. Are you looking for a way to classify your content? Well, in that case, the best option for your problems is to use a content classification API! Are you interested in knowing more? Well, then you should read this article. Step 2: The nodal voltage V 1 can be determined using the nodal analysis method. Oracle Contextual Categories (Grapeshot) Oracle Brand Safety Categories (Grapeshot) IAB Creative Attributes. This API connects to a certain site or URL, retrieves data, and then categorizes it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. e. The end result is that the URL or domain can now be placed in a specific category. 5. 0. Log In; Create Account;. IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityBy using our content classification API based on the IAB Categories Standard, you can improve the targeting and relevance of your digital content and advertisements, resulting in better engagement and conversion rates. 1. This article explains of IAB (Interactive Advertising Bureau) categories and their significance in classifying online content. Chinese food, Chinese restaurants, equipments/recipes needed for Chinese food. It also included updates to. . You can find a list of compliant vendors on the IAB Tech Lab website. Back About us. 99 confidence, but if this was a single result in a 3 hour audio file, the summary would show a low confidence for. The class name has up to 6 parts, separated by. cookielawinfo-checkbox-functional:The Interactive Advertising Bureau ( IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. 4. IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2. . TypeScript 115 Apache-2. 2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it’s appropriate for their ads. American Cuisine. These changes include: For more information on managing your IAB Global Vendor List, see Managing the IAB TCF Global Vendor List. 2. 0. 2. As a result, the URL or domain may be divided into multiple. Content category IDs are numerical strings that follow a pattern “ t1 . Introduction The Taxonomy and Mapping Work Group assembled in April 2016 to identify industry taxonomies in need of updating for companies interested in expanded. IAB Tech Lab has 50 repositories available. The primary change was that in-stream video must be sound-on when the player starts. These categories are comprised of Tier-1 and Tier-2 (if available) level categories widely used in services like advertising, Internet security and filtering appliances. timestamp. Podcasts offer advertisers a hyper-focused audience that chooses to listen to that content. Official compliant tool suite for implementing the Transparency and Consent Framework (TCF) v2. Applications listed on 42matters. An IAB category selection is required to run website traffic campaigns. zip-file) for hyScore|analyze contains the latest CSV-File. Improve Digital will only process ad requests and pixel calls that contain a TCF string, and will return a no-ad. However, these guidelines did not come with corresponding. Enter your email address to subscribe to this blog and receive notifications of new posts by email. 2 of the Content Taxonomy as topic categories under the parent category “Sensitive Topics” (id. IAB-Categories. CookieLawInfoConsent: 1 year: CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. In this blog. Google Creative Attributes. This can result in a difference in the appearance of the consent banner configured in your Cookiebot account and the consent banner shown to visitors on your website. How Klazify works. Klazify will visit the specified domain or URL, collect data, and classify it using an IAB V2 Standard classification taxonomy, which may be used for 1-1 customization, marketing segmentation, online filtering, and more. 0 categories in the response. It pulls details such as logos, information, market categories, and security levels of domains. Choosing multiple categories will limit scale. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with 42matters’ APIs: Salesforce. Most importantly, the TC string, including its encoding format, remains the same. The outcome is visible in JavaScript, Jquery AJAX, PHP Curl, and Python. categories. 2 of the Content Taxonomy as topic categories under the parent category “Sensitive Topics” (id “v9i3On” in the Content Taxonomy 2. 2, your application must use the v5 of our SDKs If you're still using the v4, please refer to the main SDK Migration Guide Please note: this documentation is a user friendly step by step guide. 0 was released today by the IAB Tech Lab, and is ready for adoption by the digital advertising industry. # Major changes in IAB TCF 2. 2. IAB TCF 2. Enter your email address to subscribe to this blog and receive notifications of new posts by email. NEW YORK (Oct 28, 2020) – IAB Tech Lab today released Content Taxonomy 2. 0 technical resources at a recent IAB Europe TCF v2. 공급업체인 Google은 2023년 7월 11일부터 TCF v2. The 11 Brand Safety categories identified in the framework are introduced in v2. After receiving criticism since TCF v2. There is no action to take. Brand Safety is well documented in terms of content categories. pdf. 3. In the run up to the launch of TCF v2. After a successful evaluation process, we have been officially certified by Google for compliance with the latest version 2. getAS: Autonomous System. 2 Technical Specifications Updates. 2 Banner Ad Types The category mapping file (*. The specification is publicly available. Between 2021 and 2022, internet advertising revenues grew 10. IAB Tech Lab common license Relational ID System Content Taxonomy v2. 0 are an industry standard taxonomy for content categorization. The 11 Brand Safety categories identified in the framework are introduced in v2. Enrich your leads with publisher details, app insights, localization information, and more. Versions API is deprecated. IAB Tech Lab Announces Final Content Taxonomy v2 Ready for Adoption. To achieve this, advertisers deploy tactical ad products, and the IAB Native Task Force has identified the six categories of ad unit types most commonly used today in pursuit of this goal. Initially, IAB taxonomy used up to 4 tiers for some categories. 0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It was designed to spur growth in RTB marketplaces by providing an open industry standard for communication and interoperability between buyers and sellers in the digital advertising industry. Try Vyond Today. Included are hyScore categories, IAB categories and the current hyScore’s "category-to-IAB" mapping (IAB v2 category mapping, incl. IAB8-6. Feedback on the Content Taxonomy v2 draft will be accepted during the public review period up until March 1st, 2017. There is no action to take. To view the IAB Tech Lab Content Taxonomy, please view the Smaato Taxonomy page. IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November and what an insightful day it was. com to sign up for compliance with the latest Podcast Technical Measurement Guidelines v2. Recommendation Widgets. That's according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2022,” conducted by PwC. By default searching only in app titles. The key dates (subject to change in unavoidable circumstances) 25 Oct 2023: Announcement and interior design project submission opens. It's based on the IAB Quality Assurance Guidelines (QAG) Content Taxonomy V2, released 1 March 2017. Removal of the legitimate interest legal basis for advertising & content personalisation: within the scope of the TCF. Refer to enum ContentCategory. TCF v2. Create. Try the App Market Explorer for iOS to get a feeling of what is possible with the Advanced Query API. IAB-taxonomy-v1-marked-up. 1 for public comment for a 30-day period which begins today and lasts until December. 2 of the Content Taxonomy as topic categories under the parent category “Sensitive Topics” (id “v9i3On” in the Content Taxonomy 2. TCF v2. The “floor” is an industry baseline for brand safety. To review, open the file in an editor that reveals hidden Unicode characters. Version 2023-05-15. 2. 2,. 2 support and click to enable it. Brand Safety is inherently. Podcast listeners have been shown to be the most loyal and engaged audience of any digital medium. Use our API for Android and iOS to find the IAB categories for every mobile app. IAB Tech Lab common license Tech Lab suggestions Low Risk Tolerance: Educational, informative, or scientific content related to the category. Participants may include publishers, advertisers, vendors, and/or CMPs. Back Our story. Klazify makes integrating data into custom applications a breeze. . It works only in coordination with the primary cookie. 2. Co-Authored by Taxonomy Working Group Co-Chairs Kevin Flood and Noel Agnew The final document of the IAB Tech Lab Content Taxonomy Version 2. It's based on the IAB Quality Assurance Guidelines (QAG) Content Taxonomy V2, released 1 March 2017. the IAB Podcast Advertising Revenue Study conducted by PwC US. 0). 2. TranscriptionConfig (iab_categories = True)) # Get the parts of the transcript that were tagged with topics for result in transcript. 2 digital advertising standards. Adult & Explicit Sexual Content 2. It is an API that connects to a domain or URL, retrieves data, and categorizes it into more than 385 possible topic categories using an IAB V2 Standard classification taxonomy for one-on-one. 2 spreadsheet). v3 has been updated to include "Remote Working" and other categories that have become relevant in the past few years. These categories can be used for one-to-one personalisation, marketing segmentation, and online administration, among other things. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with 42matters’ APIs: Salesforce. 2. cookielawinfo-checkbox. Klazify connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications. To support CMPs in their developments, IAB Europe has released a new CMP Validator Chrome Extension available here that includes all requirements of TCF v2. 2. Note that the tech specs. It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. getDistrict: District. Each category contains: id, parent_id, name, type (type can be "declared_by_dev" or "inferred"). Using the IAB V2 Standard classification taxonomy, this platform will go to the correct domain name or URL, collect data, and build permitted categories. Market intelligence Marketing and Advertising Industry Publishing Industry.